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Lancashire Police Authority

Client:
Lancashire Police Authority
Primary objectives:
Engage Response/Call to Action
Secondary objectives:
Public Interest/Awareness
Campaign Details:
A multi-point advertising campaign covering areas throughout the Lancashire region. Clients objective was to deliver a targeted campaign blitz in the main cities/towns in Lancashire towards the run up to the elections for a new Crime Commissioner for the Lancashire Police Constabulary.  
Campaign Route Details:
Non-Intensive driver role.
Non-Intensive Route Brief.
Intensive Logistics Role from Management/Campaign-operator. 

Driver role was to make sure that the AdVan was at requested sites for each of the campaign days. On arrival driver was required to get in touch with point of contacts provided by client to gain parking entry to restricted areas which the client had been granted permission for from local councils. Driver was required to pay special attention when driving in high populated and high footfall areas normally only used by pedestrians and to make sure that appropriate parking was secured. 

After assessing the client route brief the operator was required to meet all logistical and strategic requirements of the client route brief to ensure that the driver and Advan were placed in appropriate accommodations en-route for each of the following days booking destinations;- as travelling back and forth to base was a counter-productive option.


Campaign Areas:
Lancashire Areas: Blackpool; Morecambe; Accrington; Blackburn; Burnley; Preston
Campaign Pictures:
Lancashire Police Authority Lancashire Police Authority