Selco Builders Warehouse
Selco Builders warehouse is known to be a specialist trade only outlet. The
artwork portraits an offer on a "pot of paint". Selco's way of going main
stream and invite non-trade customers is to showcase everyday items within their advertising campaigns. Selco's marketing strategy was to target main commuter routes, cities and other areas
in and around their competitors. The overall objective was to create
brand awareness/exposure to the local and wider catchment areas nearer each of the Selco
Client had provided us with a mixture of intensive route plans and also some non-intensive route briefs which it had gathered from each of the stores and relayed onto us. Client was happy as long as high exposure was delivered by our experienced campaign drivers in terms of targeting busy commuter routes; busy retail outlets & competition.
Logistically quite an easy campaign to operate from the management perspective. The driver and advan were able to commute back and forth each day from our base.