East Riding of Yorkshire Council
A multi-destination advertising campaign throughout the east Riding Areas of Yorkshire. Campaign requirements to deliver a targeted campaign blitz in main cities/towns in East Yorkshire and help reach its 100,000 member join-up.
A coalition of local councils across England participating in this scheme. Councils competing friendly against each other for the most membership sign-ups. At the end the full spectrum of memberships would be auctioned off on a non-profit basis to energy providers in a bid to secure a fantastic low energy deals for consumers who have signed-up to the government backed "U-Switch" campaign.
One of our more demanding logistical roles from a management perespective. After assessing the client route brief the Campaign-operator was required to meet all logistical and strategic requirements of the client route brief to ensure that the driver and advan were placed in appropriate accommodations en-route for each of the following days booking destinations;- as travelling back and forth to base was a counter-productive option.